Canelo Signs With DAZN And What It Could Mean For Matchroom USA

Canelo Signs With DAZN And What It Could Mean For Matchroom USA

There are not a lot of constants in boxing, it is a sport where things inside and outside the ring are constantly evolving but the one thing the sport will always retain is its power to shock. Today we woke up to the news that boxing’s biggest superstar had signed a five year deal with newly launched (in the US) streaming app DAZN, a deal worth $365m. DAZN may be the new boys in the US market but they are cash rich and look to be throwing everything at cracking the market to becoming one of the world’s biggest online sport’s platforms.

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For years Canelo Alvarez has been the face of HBO boxing, the pinnacle of  boxing in terms of super fights. A platform steeped in boxing history. A few weeks ago HBO announced it was pulling out of boxing leaving the superstar without a home. Although DAZN are cash rich this deal came as a shock to most as DAZN already have a $1B eight year deal in place with Eddie Hearn’s Matchroom and Golden Boy promotions who look after Canelo Alvarez have stated publicly “We are not interested in Co-Promoting Canelo”. As more details have emerged about this deal it has became clear that this deal is between Golden Boy and DAZN, separate from the Matchroom USA deal. This looks like a moment of genius from John Skipper, the Executive Chairman of Performance Group, the owners of DAZN. Skipper looks to have rekindled and relationship with Oscar De La Hoya after both knew each other from their time working together for ESPN, not just bringing in Canelo but also securing a home for Golden Boy and their stable.image.png

So what does this mean for Eddie Hearn and Matchroom USA ? 

Well as it stand it is impossible for us to tell for sure. It was reported that on DAZN Apps launch night which featured AJ vs Povetkin fight, that subscription numbers were particularly poor, in the low tens of thousands if some reports are to be believed . This could mean one of two things for Hearn in my opinion. When DAZN announced their $1B deal with Eddie Hearn it was clear from early on that Eddie had targets to hit. Any fighters signed to the new deal was only offered a short term bumper deals, which most declined and any decent names were co-promotion deals. With HBO pulling the plug on boxing this could be a sign that DAZN may have decided to go another way, i mean its not everyday that the biggest star in boxing becomes a free agent. I’m not saying DAZN will ditch Matchroom USA completely, i am saying that DAZN are looking to build a platform on the back of Canelo and not Matchroom, maybe in the next quarter Matchroom USA will find their budget for putting on shows dramatically cut as DAZN have already secured the rights to stream Anthony Joshua fights from the UK along with Canelo’s fights, It doesn’t get much bigger than that.

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We could also look at this another way. Eddie Hearn has worked with performance group now for over five years, together they have signed some massive deals outside of the US market so we know that there is a good working relationship between both parties. This may well be DAZN telling Eddie Hearn that they know they had given him a near impossible task to crack the US and this is their way of pushing things along. There can be no doubt that this deal puts matchroom USA in a significantly stronger position as subscribers will buy into DAZN in massive numbers to see Canelo, but these people will still be viewing the platforms other shows putting Hearn in a great position to build his own star.

One thing is for sure, this deal isn’t bad for boxing. The way in which boxing is evolving on the business side of things i think it actually makes sense for a platform NOT to be exclusive to one promoter. Any sort of negotiations between Matchroom and Golden Boy just became a hell of a lot easier.

Steven Donnell

World Boxing Super Series – Josh Taylor Presser

World Boxing Super Series – Josh Taylor Presser

Glasgow , 15th October 

This tournament has been described as the Champions League of boxing in the past and when you walk into the press conference you certainly get that feel . Representation from all the major media outlets were in attendance from BBC to ITV (STV) , then you have your big players in the boxing media like Ring Mag and IFL in attendance , but something the WBSS has got right when it comes to the media is that it’s not ” Job’s for the Boys” which is usually the case with these big showpiece events . The World Boxing Super Series have on more than one occasion now made space for small independent outlets like myself which is a breath of fresh air .

Nisse Sauerland got thing’s underway in the presser outlining exactly just what this tournament is trying to do  ….build stars . Nisse also emphasised that this tournament is aimed at a global audience  so although they faced criticism for Season 1 final being in Saudi Arabia they won’t change . Josh Taylor looked in fantastic shape and we found out why . Taylor now has a permanent training base in London which means he isn’t spending the full camps . Taylor said he ready fight now,  a couple of weeks out from fight night and predicts still with some hard training to come in the next two weeks he will be in the best shape of his career .

WATCH PRESS CONFERENCE HERE

After the initial press conference we had time to catch up with Josh and Nisse

Ticket’s start at £35 and this is a show thats not to be missed as Bantamweight World Champion Ryan Burnett will take on Nonito Donair on the same card . Tickets can be purchased here Tickets

DJay News Portal – Week 3

DJay News Portal – Week 3

Click headline to go to story !!!!!

10 years in jail for Russian Mafia ties for boxer

This guy was some character in and out the ring .

Taylor + Burnett confirmed for Glasgow SSE Hydro

Fantastic news !! The hydro really is a top venue for boxing and with the class and uniqueness of the WBSS some people will be in for a shock

Usyk signs Co-Promotion deal with Matchroom

I’m a massive fan of Usyk . This looks like Bellew fight is on and that Usyk WILL be moving to Heavyweight soon

Jono Carroll link back up with Matchroom

Great signing for Eddie . I believe Jono is on the cusp of big things and he is an entertainer

Frankie Gavin is giving it one last go

Gavin had the talent but lacked the heart . I think he has missed the bus and will be shown up in Spain .

Haymon signs biggest boxing TV deal in history

Not great news for DAZN who are really struggling to get off the ground . The US is market is all but closed off

Canelo vs GGG 24/7

Another classic from HBO , a must watch from boxing’s top 2 superstars

Hearn- Brook could steal Pacquiao from Khan

Brook has been told he must return to 147lbs , which he said he WILL do . Funny because he wanted Khan to move up .

Frampton advising gym mate how to beat Ohara

This is fantastic . All fighters who want progress need to be willing to learn from the best and Catteral is willing to do that .

Burnett vs Donaire looks set for Glasgow…NOT Belfast

Well this is not the news Irish fans will be wanting but I have no doubt Glasgow will be jumping with support for him .

WBA shameful rankings

The WBA once again are the joke of Boxing . Reading through there top ten I was literally clueless to who these people are

Mistaken Identity for Jack Dempsey

This a must read and I will be talking about it on next months pod , fantastic story

Alex Saucedo interview with DjayBoxing

We caught up with Alex after his fantastic fight with Lenny Zappavigna and how he is getting ready for a world title fight with Maurice Hooker

DjayBoxing First Ever Podcast

If you like the way I write then and agree with our opinions why not listen to our pod

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