Back in the the early to mid 90’s Heavyweight Boxing was as strong as it had been at any time through history , guys like Evander Holyfield , Riddick Bowie , Lennox Lewis and Mike Tyson to name a few filled the top ten , bizarrely there was even a time in 1995 when there was not a Champion in Ring Magazines top 5 . Now those days have past , and to be quite frank I’ve long since accepted that they will never return , heavyweight boxing has lost that glamour , that glitz and most of all that kind of talent .
Fast forward to 2017 and after an optimistic few years the division is again looking very weak and that is causing big problems for British Heavyweight Anthony Joshua . Joshua is nothing short of a marketing phenomenon , from Olympic Hero to Heavyweight Champion of the World and still keeping his media friendly “boy next door” persona intact , has seen Joshua and Eddie Hearn sell out the biggest stadiums the UK has to offer , AJ truly is a once in a generation marketable asset in boxing …..There is just one problem , competition .
As i write this there are two other World Champions in the mix in Joseph Parker and Deontey Wilder , both of whom have nowhere near the status of Joshua but that might not matter when it comes to negotiations . This week we have heard Parkers promoter David Higgins say that Eddie Hearns offer for a unification was “An insult” , reports suggest that the offer was in the region of 10% , which would be Parkers biggest ever pay day but with Higgins suggesting they where looking for closer to 40% both parties seem way off and it’s a similar story with Wilder as he is demanding a 50/50 split which again seems crazy , or is it ?.
It seems to me that Parker and Wilder have realised that the lack of talent at the top of the heavyweight division increases there stock to a more than there talent or popularity deserves to be valued at . It would also seem that Joshua needs Wilder and Parker more than they need him . I have no doubt that Wilder and Parker would happily fight other lower opposition leaving AJ and Hearn in the cold with more and more pressure building on them as each fight passes from there massive fan base to get the unifications made , Hearn will need to pay far more than Wilder and Parker are actually worth to get these fights made , this could bring a whole new meaning to “Earn with Hearn ”