Here in Britain we really don’t appreciate how simple our lives are when it comes to boxing . Yes we may moan about having to pick up Boxnation and BT Sport on top of our Sky Sports Subscription ( Unless you click on the Satplex picture below which you can thank me for later ) all just to watch boxing . Here in the UK we accept boxing is not one of our main sports but we see it as a stimulant . Our Boxing platforms don’t wrap up boxing in a bow and serve to to us , boxing is there to excel the Liverpool vs Man Utd game that may have took place earlier on in the day , or to keep you tuned In after the Celtic vs Rangers game has finished and do you know what it’s worked , it has came off for guys like Eddie Hearn who have brought boxing to the masses and tapped into that football ( soccer ) mad culture that engulfs all of these small isles .
With the formula of success in his hands who could blame Eddie Hearn for heading to the biggest sports market in the world shouting ” I am here to take over ” . Many people fall into this belief that there is a “western culture” due to there being a McDonnald’s in New York as well as London , due to there being a Taco Bell in Glasgow as well as in LA . The Atlantic Ocean is often overlooked as a pond that separates the UK and the US but it isn’t , it is a massive wild ocean which separates two very different cultures of people and businesses . Eddie Hearn is finding out the hard way that the wars of American Independence of 1775 have made him an outsider , in fact he is now a red coat looking to repatriate the US shouting ” I am here to take over ” .
Hearn has announced he has teamed up with DAZN in an attempt to take over the US , an online streaming platform with Hearn claiming its a deal worth $1B . Now i have been very sceptical about this deal since Eddie announced it , especially since Eddie announced that AJ was not part of the deal , which seems weird as AJ seems to appears on most of there online posters .
Now a major part of modern American culture is Cinema . With Mafia movies being classed as Cinematography masterpieces . Movies such as the Godfather Trilogy , Goodfellas and Casino being all described as classics in there own right . These movies are powerful due to the fact they show what the modern America was really built on . Instead of being fictional stories they are seen more like documentaries of how some came to the US and ” Took ” the American Dream . Hearn is finding out that there is a MOB mentality ingrained in the US boxing market , with the five families being Top Rank , PBC , Golden boy , DiBella and Tom Loeffler (K2) and like the mafia these people don’t need nor want any outside interference .
As Eddie Hearn has flashed his $1B he has found door after door slammed shut on his face . Hearn didn’t factor into his plans that he is an outsider in a country that is becoming increasingly more insular . With US super powers such as Top Rank already having deals with ESPN , Golden Boy with ESPN + Facebook and PBC now officially teaming up with Showtime there is no need for DAZN . Time and time again we have seen guys like Mikey Garcia, Errol Spence, both Charlo Twins and Adrian Broner say ” Thank’s but no thanks ” .Hearn is finding himself more like Oliver Twist begging for the the scraps from the table rather than the a man who’s landed in the states looking to claim boxing back in the name of King George the III .
Eddie Hearn is a shroud business man who has took boxing and the live boxing show’s experience to a new level here in the UK . There is a whole new generation of boxing fans here in the UK that believe that Hearn invented sport and that the UK is now Mecca in boxing terms . To these people i say the sport needs you but take yourself back away from the pin hole you look through , Mecca is still a bingo hall in the UK , the home of boxing is and always will be in the US . Eddie Hearn is learning the hard way that a big fish outside the bowl will die , whilst the the big fish inside the bowl will fight over scraps .