We have all been in that near intolarable position when we have been completely caught off guard. A time when a situation has you completely rattled and searching your brain to find you a way out. Now anyone who has found themselves in this position will tell you it is your immediate reaction that will make or break how you recover from it. Some take it in their stride never really letting anyone know the panic and dismay hidden behind their poker face whilst others get flustered, ramble maybe even get a little embarrassed as the situation gets the better of them. This week we seen Anthony Joshua may have just found himself in one of the afore mentioned kind of situations.
In the crazy world of boxing the top fighters may only fight three times per year so it is imperative that fans are kept entertained in the long spells between fights. With the help of technology and fans thirst for instant information we have created a kind of WWE type soap opera which keeps fans in the loop and entertained. The emergence of personalities like Eddie Hearn has seen boxing revitalised in the UK. Hearn is a master at exploiting social media and instant news outlets in a way that no other promoter can, but over the past few months we have seen Hearn take a few L’s in the boxing the media with his lies leaving poor old AJ in a tough position.
Anyone who has seen a deposition on TV or a police interview tape will know once something has been recorded it cannot be taken back. We have all seen a courtroom drama where a witness or a suspect may say something which contradicts a previous statement, this is usually the final nail in the coffin in the movies where the the tower of lies come crashing down. In boxing terms it isn’t the the final nail in the coffin, it’s much worse for a promoter, it means fans will now scrutinise every word you say on the situation past, present and future and that’s something no salesman wants.
For the last year the AJ/Wilder saga has played out in the boxing media. At the start it was entertaining seeing all these big characters go at it on a daily basis but as it became clear that no fight was not forthcoming it became more of an annoyance trying to keep up with the who said what. The more time past the more it seemed to me that Eddie Hearn was on the back foot starting with him banning Wilder from entering the ring to call out AJ after Joshua had beaten Parker, then we had him shouting about proof of funds when Wilders team made an offer of $50m after Joshua had publicly demanded that sum. Team Wilder played their ace card when they agreed to fight former unified champion Tyson Fury. Once announced Hearn said the fight would not happen, he said it would be a snooze fest and as it turned out he was wrong on both accounts. Wilder vs Fury was a great fight and ended up doing well commercially and will more than likely do even bigger numbers in the rematch which looks like it could happen next year, leaving AJ locked out.
This week we have seen Anthony Joshua appear on US TV in an attempt to regain the initiative in the AJ/Wilder saga, but with one hand tied behind his back I think he failed miserably. The problem Anthony Joshua had was that his team have made so many contradictory claims in the past that he didn’t really have anywhere to go. For the first time I thought AJ looked frustrated and a little out of depth. In the interview when talking about a unification with fellow Brit Tyson Fury, Joshua says he has never heard anybody talk about being lineal champion and that people when starting out wanted to be IBO,WBA,IBF,WBO and WBC Champion, which is a bizarre statement to make especially when he used the IBO title to discredit the Lineal title. He also said something along the lines that they had booked Wembley for the Wilder fight, but again that just isn’t true as only a couple of months ago Team AJ set a deadline for Wilder to sign to fight AJ at Wembley, the deadline was BEFORE Wilder fought Fury in the biggest fight of his a career.
I have to admit I did feel sympathy for AJ as his trip to the US seemed like a forced attempt at damage control for the AJ brand. He came across very transparent on US TV and it looked to me like his team that have turned him into a superstar have really let him down on this instance. Where could Joshua go after the countless Eddie Hearn IFL interviews with different claims and counter claims each week. What could he say that wouldn’t see him dig an even bigger hole and be dragged into the abyss of contradictions. I have said time and time again that I have no doubt that Anthony Joshua the man, the fighter wants to fight the best. The problem AJ has is that he is commodity with many shareholders who are not willing to risk there asset in a fight…..not yet anyway.